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Full Influence ’11 Schedule

Friday, July 29

8:00am – 5:00pm
Cavett Institute
Jumpstart Your Speaking Career!
The Cavett Institute is a special one-day learning program where you can network with other Academy members and participate in a special full day of learning designed specifically for beginning speakers. This seminar is designed for anyone who wants to learn how to get started in the professional speaking business. It is the main event of the year for the Academy of Professional Speakers program and is FREE to all Academy members.
Note: You must pre-register for this event. Registration for this event is separate from your convention registration. Click here to register.

10:00am – Noon
Engaging Customers Through Social Media: An Exchange of Ideas with the Global Speakers Federation (GSF) and Our Host Hotel, Marriott International

• How the Marriott corporation reaches its customers through multiple social media channels
• Trends in how social media is being used by major corporations
• How the latest advances in social media are used to position the Marriott brand, grow revenue, and capture market share

Meltem Priest has spent the past 10 years specializing in travel and internet marketing. As the Vice President of Marketing and E-Commerce for Marriott International’s resort and convention hotels, Meltem oversees the development and execution of revenue generating marketing strategies.
Prior to joining Marriott, Meltem led the direct marketing efforts for The Walt Disney Company where she was responsible for CRM initiatives, including customer acquisition and retention as well as e-commerce marketing programs. While at US Airways, she led the strategic development of their direct to consumer channels including www.usairways.com and phone reservations. In this role, she was involved with building an award wining website that quickly went from basic brochure to producing over a billion dollars in revenue.

Noon – 4:30pm
Pre-Registration Badge Pick-up

2:00pm – 3:00pm
Sponsor Showcase Session
Rudy Ruettiger & Rob Fried, SpiritClips
A picture is worth a thousand words. The right video can be worth millions in your presentation.  Learn how to weave your message around video to strengthen and enhance the visceral impact of your messages.

1:30pm – 4:30pm
Global Speakers Network Symposium
The World is Going Virtual—How About You?
Exclusively for GSN members; Advanced registration required
Join international speakers to consider what it means to operate virtually in the global speaking business. If you speak more than twice a year outside of your home nation, this is a program you need to attend. We will explore virtual operations through: conversations with an expert panel on some critical tips for looking your best while on the Internet; exploration of the latest technology in virtual connectivity; presenting design ideas around how to set up a virtual office—branded with your messages; sharing among peers of global speakers on how they are integrating virtual meetings, coaching, and webinars into their presentation mix.

Following the Symposium, attendees are invited to bring their guest for an international network reception.  The symposium is exclusive to GSN members who speak more than twice a year outside of their home nation.  Pre-registration at $28USD per member is required. Click here for details and online registration.

2:00pm-3:00pm
Sponsor Showcase Session–
SpiritClips.com
Using Video to Maximize the Impact of Your Presentations
Rudy Ruettiger and Rob Fried
A picture is worth a thousand words. The right video can be worth millions in your presentation. Learn how to weave video into your messages to strenghten and enhance their visceral impact.

3:30pm – 4:30pm
Sponsor Showcase Session–
Infusionsoft
Monetize Your Message with Marketing Automation
Geoff Zimpfer, Director of Business Development
No prospect or customer wants to feel like they’re receiving cookie-cutter messages. During this session, we’ll show you why more and more speakers are discovering the benefits of personalized automation. Plus, learn proven strategies for getting higher conversions and increasing efficiencies in your business.

5:00pm – 6:00pm
Global Speakers Network Symposium Reception
For registered GSN attendees and guests only

7:00pm – 8:00pm
Camp NSA Class of ’10 Reunion

8:00pm – 10:00pm
Comedy Show: Running Your Trap Game Show with Jimmy Pardo
You’ve seen him on Comedy Central, Leno, Conan O’Brien, and The Late, Late Show. Be sure to arrive by Friday evening and join comedian Jimmy Pardo in a hysterical, speaking business-inspired edition of his popular game show. Play along with the contestants and see if you can pick which panel member that wacky story really belongs to. Special guest appearance from Joe Malarkey!

Saturday, July 30

7:00am – 6:30pm
Registration Open

8:00am – 6:00pm
Hospitality

8:00am – 11:00pm
Global CSP Lounge
Also open to CSP Candidates
Connect with colleagues in the CSP Lounge, a special CSP-only room where you can network, conduct business or simply rest your feet.

8:30am-10:00am
Playing the PEG Game and Winning!
Facilitated by Lynne Breil, CSP and Laurie Ford, PhD
A meeting for all PEG leaders, emerging leaders and active PEG members. Join the annual PEG Leadership Meeting, with guest Dale Collie presenting on How to Use the NSA Convention to Build Your PEG. Dale will show you how to assemble your PEG leadership team, broaden your PEG network and plan your PEG schedule for the coming year … doing it all at this year’s convention! What a great opportunity to mark your PEG’s presence in NSA.

9:00am – Noon
Chapter Leadership
Are you influencing the future of the speaking profession in your Chapter? Are you a leader in your Chapter now or plan to be in the future? Then, be sure to attend the special Chapter Leadership Session on Saturday morning. You’ll network with other chapter leaders from around the country and learn effective skills to help you become a stronger leader.

9:00 am – Noon
Foundation Benefit Seminar
There’s no better way to grow your speaking business than to increase the influence you have with your audiences, your clients and your meeting partners. For this year’s NSA Foundation Benefit Seminar, you’ll have the opportunity to experience the wit and wisdom of two of our own Masters of Influence, Nido Qubein, CSP, CPAE, and Al Walker, CSP, CPAE, as they share strategies and insights to increase your influence.
In addition, you’ll get some tips from three more individuals who are becoming masters of influence and building very successful businesses in their own unique niches. These insightful presenters are Ruby Newell-Legner, CSP, Kevin O’Connor, CSP, and Simon T. Bailey, CSP.
Registration for this event is separate from convention registration and your registration fee goes to support the Professional Speakers Benefit Fund. Register now to get some practical, take-home tips to increase your influence and make a contribution to help another speaker in need.

10:30am-Noon
MAC Users Group Meeting (Social Group)
Contact: Eileen McDargh, CSP, CPAE

Noon – 6:30pm
NSA Bookstore & Exhibits Open
Connect with dozens of organizations and individuals who offer the hottest products and services available for professional speakers. While you are there, browse the shelves of the NSA bookstore for books and products from 2011 NSA Convention presenters.

12:30pm – 1:30pm
Diversity PEG Session
Leveraging Diversity and Inclusion in the World of the New Normal
Lenora Billings-Harris, CSP
Being a diversity speaker and consultant today is more challenging then ever. Join your colleagues to learn and share best practices for being successful in this world of the “new normal.” Each table will be facilitated by an expert with the expectation that everyone contributes. You will walk away with strategies and tactics to grow your D&I business now. Discussion topics will include: non-traditional marketing, business models, handling tough comments and questions; diversity and inclusion resources.

Health & Wellness PEG Session
Strike up the Brand! The Three Keys to Creating an Authentic and Dynamic Brand
Dick Bruso
This highly practical, jam-packed session is designed to help those in the speaking business develop a truly authentic and dynamic brand, focus on their uniqueness to successfully reach their target markets, and position themselves to truly be “heard above the noise” in the marketplace. You’ll learn the secret of applying the powerful “umbrella approach” to branding, designed to cover all the major aspects of your speaking career. Compelling examples of dynamic branding, unique positioning and creative marketing approaches will be shared throughout this powerful presentation.

Sponsor Showcase Session–
International Virtual Assistants Association
All Great Influencers Have Help – Do You Have Yours?
Doreen DeJesus, President
Do you want to take your speaking business to the next level? Tired of spending all your time working in your business instead of on it? Maybe it is time to consider adding a partner to your team. Come join Doreen as she discusses the value and benefits of adding a virtual assistant to your speaking business.

2:00pm – 2:30pm
First Timers Reception

2:00pm – 3:00pm
Writers & Publishers PEG Session
Book Marketing Musical Chairs at NSA Anaheim
Ed Tate, CSP,Barbara McNichol, Elaine Dumler
Be there! Our PEG session promises lots of fun. Emcee par excellence Ed Tate will join Barbara McNichol and Elaine Dumler to facilitate a frenetically funtabulous book marketing musical chairs session. What’s that? A mix of speed dating, musical chairs and best practices.

Business Coaching PEG Session
Growing Your Business Via the Business Coaching PEG: Networking, Masterminds and Information Sharing
Arlene Rosenberg, Steve Lishansky, Lauren Star, Meridith Elliott Powell
Description coming soon!

Humor & Motivational/Keynote PEG Session
Please, for the Sake of Your Audience, Combine Humor & Motivation.  Or Else!
Bill Stainton, Vinny Verelli, Kelly Swanson
MoKey and Humor PEGs join forces! This diverse panel discussion will focus on the value of combining humor and comedy into all types of presentations. Speaking is not just about providing content. You must deliver an experience for your audience and the key elements for that are motivation and humor. This panel of professionals led by Bill Stainton includes: Vinny Verelli, Kelly Swanson and others. Plan to attend this unique session to add value to your presentations. 

Sponsor Showcase Session–
Streamit
Creating New Revenue Sources With Video Content
Jeff Coffey, Chief Executive Officer
Recording speeches and selling the content on DVDs was cutting edge but is now becoming obsolete.  Using online video and other digital content, whether live or recorded can attract new audiences and new revenues. What are the technologies and tools to make it happen? This session will give professional speakers, trainers and coaches practical, easy to use online tools to engage new audiences and become relevant in the digital space.

Understanding the Professional Competencies
Four-In-One: What It Takes to Be Successful and Competent in the Speaking Business
John B. Molidor, PhD
This session will provide you with a fundamental understanding of how the Four Big “E” Competencies came into being, how they help to distinguish you from other professionals who speak, and how they can guide you in focusing your efforts to be more successful in the field of professional speaking.
*Note: This session is required for those applying to earn the CSP designation and is open to all attendees.

2:00pm-4:00pm
NSA/IASB Special Session
By invitation only

Speaking Eagles (Social Group)
Contact: Howard Putnam, CSP, CPAE

2:30pm – 4:00pm
NSA Orientation & First Timers Welcome
Is this your first time at a national NSA meeting? Are you feeling a little overwhelmed? This session is the ideal opportunity for you to meet NSA members and other first-time attendees. Michael Goldberg, CSP, and past president Lenora Billings-Harris, CSP, will share what you can expect, ease your mind and help you get the most out of your Convention experience.

Youth Opening Session with Adults
*This session is mandatory for all Youth Program registrants and their parent/guardian
CONTAGIOUS LEADERSHIP–Your Climb Out of the Toilet … How to be a great leader when everything is stacked against you!
Michael Karpovich, CSP
When everything is hard and seems to be against you–you can still be a great leader! The best leaders, lead from pain not from ease! Michael will show you how.

3:00pm – 4:30pm
Staff Reception
For Staff Attendees
Don’t miss this! Join your fellow staffers for food, drinks and fun at this networking reception. You’ll have the opportunity to visit with veteran staff attendees and get tips on how to make the most of your convention experience. This event is open to all attendees who are registered as staff.

3:15pm – 4:00pm
20+ Year Reunion
By invitation only
A special opportunity for members of 20 years or more to connect and network. It’s kind of like your High School Reunion, but without Mrs. Periwinkle.

3:30pm – 4:30pm
How to Earn Your CSP
Linda Keith, CSP
Are you ready to pursue your Certified Speaker Profession (CSP) designation, but aren’t sure where to begin? This information-packed session will help answer your questions and move you one step closer to achieving this milestone in your speaking career.

Storytellers PEG Session
What’s Working! What Could Be Improved? How to Do It!
Max Dixon, Lou Heckler, CSP, CPAE; Bill Stainton
Four people will be selected to present a three- to five-minute story, and three speakers/coaches will will weigh in on the strength of each story, some suggestions for improvements or other choices, and each speaker can implement their suggestions.

Consultants PEG Session
Client Speak in the New Economy
Lois Creamer
Put yourself and your client in a conversation that will yield positive results. It’s as much about what you say as what you do. In this session, you will learn how to craft your verbal and nonverbal communication to be a top-of-mind resource for your clients.

3:30pm-4:30pm
Sponsor Showcase Session–
Advantage Media Group
Five Ways to Turn Your Book or Content into an Online University: How to Create Passive Income without Having to Travel
Adam Witty, Chief Executive Officer
Want to make money while you sleep? It is easier than you think. Online Education expert Adam Witty, CEO of Advantage Media Group, will teach you how to easily turn your book, speech, seminar, or product into self-paced online courses that sell for high dollars.  If you want to learn to make more money without travel or creating new content, then you will love this session. Adam will help you open new opportunities and show you how to be in-demand to more corporations, large associations, and other profitable clients than ever before. You will leave with a blueprint to turn your offline content into an online university that will have clients coming back for more.

4:00pm – 5:00pm
International Welcome Reception
By invitation only – for those attendees who have crossed an international border to participate in this convention.

5:00pm – 6:00pm
Opening Reception
Welcome to Anaheim! Kick off the convention with an informal, relaxed evening – a great opportunity to reconnect with old friends and meet new ones, see what exciting things exhibitors have to offer and enjoy a light dinner.
Sponsored by the International Virtual Assistants Association

6:30pm – 8:00pm
Opening General Session & CSP Ceremony
The Essence of Presence…
Glenna Salsbury, CSP, CPAE
If you could pick one word to describe the world-class communicators, it might be “presence.”  Their presence transcends the platform and deeply touches the lives of those they speak with.  And that presence comes from authenticity…
No one in the world has your exact fingerprint, DNA, or voice pattern.  And no one has your precise life experience, philosophical insights and wisdom.   This powerful presentation will explore how you harness those unique elements – your authentic self – to reach and teach your audiences in a profound and lasting way.
There may be no one better in the world to speak on this topic than Glenna Salsbury, a legend in the speaking profession who has delighted audiences since 1980.  She’s a CSP, CPAE Speaker Hall of Fame member, former NSA president, and Cavett Award recipient.
Glenna will reveal five ways for you to enhance your effectiveness (and joy!) as a speaker.  You’ll discover how to share “the authentic you” in all your richness with your audiences.
Your ability to discover and communicate your unique message is the essence of powerful platform presence.  This may well be the pivotal message of your entire career.

8:30pm-10:00pm
General Session
NSA Tonight!
He’s edgy, funny and has a powerful message. Steve Rizzo, CPAE, has shared the stage with Jerry Seinfeld, Rodney Dangerfield, Eddie Murphy, Richard Pryor and Ellen DeGeneres. Now join Steve for a fun, past-paced variety hour. He’ll interview some fascinating people on the business of the business: how we entertain, educate, inspire and influence. You’ll love this late-night mix of comedy, music and insights.

Sunday, July 31

7:00am – 5:00pm
Registration Open

7:00am – 9:00am
NSA Bookstore & Exhibits Open

7:30am – 8:30am
Light Continental Breakfast

Partners Meet Up (Social Group)
Contacts: Sharon Jakle & Renee Silverstein

NSA Bloggers (Social Group)
Contact:Rebecca Morgan, CSP, CMC

7:45am-8:30am
Maximizing Your Return on Convention Attendance (ROA)
Have you ever wondered if you got your money’s worth out of an NSA meeting? Grab a muffin and a cup of coffee and join Chris Clarke-Epstein, CSP, to plan for an extraordinary return on attendance from this convention.

7:45am – 8:45am
Sponsor Breakfast Session–
eSpeakers
How to Build a Better NSA Profile
Joe Heaps, President
Learn how to build a powerful NSA member online profile that helps you be more efficient—and more effective—as a speaker. Your profile can be one of the most effective ways to sell YOU. This session will outline helpful tips on everything from choosing the best profile photo and writing a compelling bio, to using your calendar to generate business. Also, learn how to boost your profile with streaming video, testimonials and more. By attending this session, you will be able to: learn how the different parts of your NSA member online profile work and how you can turn it into one of your most powerful online marketing tools; find out where your profile can be seen online and by who; how to boost your online profile with streaming video, social media, testimonials, audio and client testimonials so meeting planners hire YOU for their next event; and how to get listed in other directories with your NSA member profile—like your NSA chapter directory, the GSF directory,  the IASB directory (International Association of Speakers Bureaus), and various other speakers bureau directories around the world.

8:00am – 11:00pm
Global CSP Lounge
Also open to CSP Candidates
Connect with colleagues in the CSP Lounge, a special CSP-only room where you can network, conduct business or simply rest your feet.

9:00am – 10:30am
General Session
Contrarian Cafe
Start your morning at the Contrarian Cafe. Eavesdrop on a band of critical thinkers as they feast on the sacred cows of the speaking profession.
Listen in as they debate whether or not getting friends to buy your book from Amazon on a certain date so its “ranked #1″ for six minutes really qualifies it as a “bestseller.” Or why insisting on “fee integrity” is worth starving to death. Maybe you’ll learn why some think the label “professional speaker” doesn’t even make sense.
If they’re really feeling contrarian, they might get into why the majority of speakers are totally indistinguishable from each other, and whether they are becoming irrelevant in a rapidly shifting world.
Frankly, we don’t know what mood they’ll be in or what they’ll get into. Think of it as “caffeine for your brain!”
Warning: There ain’t no decaf at the Contrarian Cafe!

How Do You Catch Success?
Lou Heckler, CSP, CPAE
So how do you “catch” success in the speaking profession?  First, you have to thrill your audiences!  And you must be able to adjust to the changing marketplace.  This powerful keynote from Lou Heckler will help you do both.
Lou will share many of the lessons he learned in his 30-plus years in the speaking profession – and the insights he developed from eight years as a catcher in youth baseball.  You’ll learn how to apply those lessons to advance your own career.
Just as the catcher leads the team on the baseball field, top speakers command the room through three key skills:  awareness, adaptability and acuity.
Lou is a consummate communicator, and has made a living from the printed and spoken word since he was 14.  In his teen years, he wrote a column for a weekly newspaper. He has served as a speech instructor and course supervisor at the Defense Information School, worked as a TV anchorman, and been a professional speaker since 1980. He is a CSP, CPAE, and has been honored with NSA’s highest honor, the Cavett Award.  This program will help you be an “All Star” every time you speak!

9:00am – 5:30pm
Million-Dollar Speakers Group
By invitation only

10:30am – 11:00am
Coffee Service

11:00am – 12:30pm
General Session
Master Class: Building a Breakout Brand
Larry Winget, CPAE
One of the keys to success as a speaker, author, coach or consultant is developing a powerful brand.  A brand isn’t a logo or tagline you create; it’s how the market perceives you.  And perhaps no one in our space has done a more masterful job at creating a blockbuster brand than Larry Winget, a/k/a the Pitbull of Personal Development.®
In this Master Class, Larry will share his extraordinary journey from NSA to CNN, FOX and MSNBC—not to mention two specials on PBS and CNBC.  You’ll discover how he transformed from a typical motivational speaker to becoming one of the most sought-after presenters in the business.  You’ll learn how he leveraged his unconventional style to land a lucrative book contract (with five New York Times/Wall Street Journal bestsellers), and a network television show.
You’ll discover the imperative of being unique, the importance of integrity in all areas of your business, and how to seize the attention of the media.  Larry will share what he did right, everything that he did wrong, and how you can apply those lessons to building your own brand.

12:30pm – 1:30pm
Lunch

CSP Networking Luncheon
By invitation only
Advance registration is required

12:30pm – 4:30pm
NSA Bookstore & Exhibits Open

12:45pm – 1:45pm
Gold Sponsor Lunch Session–
Entrepreneur Press
Publishing Exposed
Leanne Harvey, Director of Marketing
Attend this down-and-dirty session for answers to all of your publishing questions, including the ones publishers don’t want you to ask. Leave this session prepared to take that giant step from “speaker” to “speaker, author, entrepreneur.”

2:00pm – 3:30pm
General Session
Master Class: Persuasive Presentations
Terri Sjodin, CSP
How do you sell, persuade or move people to action? What actually makes you a person of influence? A vital element is the power of your presentation.
From elevator speeches to formal sales presentations, from coaching sessions to keynote speeches – you can craft a more compelling message.  One that is persuasive rather than just informative.  And just the person to teach you is Terri Sjodin.
Terri is one of the most sought-after sales, communications and speaking consultants in the world.  Her clients include an impressive list of Fortune 500 companies, industry associations, and academic conferences.  She has served as a keynote speaker and consultant for members of the U.S. Congress at five Retreats. 
In this Master Class, you will learn exactly how to build and deliver more polished, persuasive presentations. Terri will challenge you to think differently and embrace the “sales side” of your speaking business.   The focus will be on developing verbal communication skills for greater impact with clients and prospects, including tapping into a more creative style, tips on visual aids, closing and more.
Terri is a high-content speaker with a fresh, sassy and practical approach.  In this Master Class, you’ll discover:

• The three benchmarks of a great sales presentation
• Common mistakes people make when presenting and how to avoid them
• How to build a strong case for your message
• How to repurpose your existing presentation content to create a new message
• A sneak peak at Terri’s list of a few of the most consistently effective arguments in today’s market.

2:00pm-5:00pm
Sports Celebrity Speakers Meeting (Social Group)
By invitation only
Contact: Ruby Newell-Legner, CSP

3:30pm – 4:00pm
Refreshment Break

4:00pm – 5:30pm
General Session–Master Class
Spellbinding Storytelling
Les Brown, CPAE
Nothing you can do will connect you to your audiences quicker and help them learn a lesson more than a powerful, compelling story.  For thousands of years, insights and knowledge have been shared through the medium of storytelling.   This Master Class will show you how to utilize the power of the story in your message to have a bigger impact.
It will be led by Les Brown, one of the master storytellers of our time. Les is a household name, leveraging his empowering message to become a best-selling author, radio and television personality and one of the most sought- after speakers in the profession.  In 1992, he was selected as one of the year’s Top Five Outstanding Speakers by members of Toastmasters International, and later received the Golden Gavel award.
Les is a member of the NSA Speaker Hall of Fame, and his Emmy-winning program You Deserve, became the leading fund-raising program of its kind for PBS stations nationwide.  He’s currently the host of the Les Brown Show on KFWB news talk radio.
In this highly interactive Master Class, Les will work with volunteers on how to pull stories from their own life experiences, and then communicate them from the platform in ways that will inspire, educate and move their audiences to action.
You’ll learn three key secrets to tell your story, build your brand, and earn six to seven figures doing what you love.

5:30pm – 7:30pm
Dinner on own

5:45pm – 7:15pm
Foundation Dinner – Picnic with the Rock Stars!
Share an informal picnic meal on Sunday evening with many of the main stage presenters and other NSA “Rock Stars.” Network, relax and have fun with some of the brightest minds in the profession during the break between the day and evening General Session. All while you support the work of the Foundation! It’s the perfect balance of fun, entertainment and learning to get you ready for the night session, Real Time with Scott McKain.
This event requires a separate registration fee. Click here for more information and to register now.

7:30pm – 8:30pm
General Session
Real Time with Scott McKain
Join best-selling author and Hall of Fame speaker Scott McKain, CSP, CPAE, for a rockin’ special presentation. We asked him to take his diverse experience and razor-sharp clarity to create an entertaining and thought-provoking show. Real Time will feature some fascinating guests who will explore some of the important issues affecting you and your business.

9:00pm – 10:30pm
So You Think You Can Speak
Host Rory Vaden, MBA, and a panel of top platform professionals will judge some of NSA’s newest members, as they perform a short showcase of their best stuff. Then, the competition will heat up when three finalists selected by the judges compete for prizes and the title of Rising Star 2011.

Monday, August 1

7:00am – 4:30pm
Registration Open

7:00am – 9:00am
NSA Bookstore & Exhibits Open

7:30am – 8:30am
Light Continental Breakfast

7:45am – 8:45am
Gold Sponsor Breakfast Session–
Infusionsoft
You’ve Finished Your Presentation, Now What? 
Geoff Zimpfer, Infusionsoft
Most speakers find it challenging to follow up and nurture their leads in a scalable, yet targeted way. Constructing a strategic marketing blueprint helps you to better follow up with your customers and prospects and segment your database for more targeted marketing that actually converts. Attendees will receive sample strategies that can be immediately applied to their own follow-up marketing, no matter what system they use.

8:00am – 8:00pm
Global CSP Lounge
Also open to CSP Candidates

9:00am – 10:30am
General Session
Million Dollar Buffet
Feast on this all-you-can-eat buffet of lightening round sessions packed with thought-provoking insights and million-dollar ideas to grow your business.
-Insider Update from the Million-Dollar Speakers Group, Steve Siebold, CSP
-The Magic of Media to Grow Your Market, Willie Jolley, CSP, CPAE
-The Lie of Information,Vanna Novak
-The Opportunity of the Re-Boom, Jim Cathcart, CSP, CPAE

How the Age Wave is Transforming Our Lives, Our World and Our Profession
Ken Dychtwald, PhD
In this visionary presentation, you’ll discover how the “age wave” will reshape our lives, families, businesses, government, work, leisure and retirement – and how the speaking profession will be transformed in the process.  You’ll learn deep insights into the population shifts that are occurring and what they mean for your business, and your clients’ business.
And there’s no one better qualified to present this program than Dr. Ken Dychtwald. Over the past 30-plus years, Ken has addressed more than 2 million people worldwide.  He’s emerged as the world’s foremost visionary and original thinker regarding the lifestyle, marketing, health and workforce implications of the age wave.
Ken is a psychologist, gerontologist, and best-selling author of 16 books, including Bodymind, The Power Years: A User’s Guide to the Rest of Your Life, and the iconic, Age Wave: The Challenges and Opportunities of an Aging Society. In 2007, he had his debut as a documentary filmmaker with the acclaimed PBS specials The Boomer Century and With Purpose.
In this insightful and mind-stretching presentation, you’ll gain understanding on what types of products, services, marketing strategies and messages will be most impactful, as the baby boom becomes an age wave.  How will increasing longevity and declining fertility impact our world?  Do people want to live traditional “linear” or more flexible “cyclic” lives and how does that alter brand loyalty? How will the age wave impact the consumer marketplace and which sectors and products will shrink, and which will grow? And most importantly, what is the role that you as a speaker, author or consultant can play in helping people navigate the path to successful and healthy longevity?

10:30am – 11:00am
Coffee Service

10:30am-6:00pm
NSA Bookstore & Exhibits Open

11:00am – 12:30pm
Concurrent Sessions
Things I Learned from my Last 2,000 Speeches
Jeffrey Gitomer, CSP, CPAE 
Jeffrey Gitomer’s real-world look at making presentations for a living — how do deliver, what to deliver, what products to sell, how to write a book, how to get your book published, how to sell your book, how to attract customers, how to get your fee, how to raise your fee, how to deal with bureaus, how to build your business social media presence — and have a blast doing it. By attending this session, you will be able to: learn how to book your talk; deliver a memorable talk; and take your talk, your book and your products to the bank.
Jeffrey is the author of New York Times best-sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Jeffrey’s books have sold millions of copies worldwide. Jeffrey is the president of Charlotte, N.C.-based Buy Gitomer. He gives seminars, runs annual sales meetings, and conducts Internet training programs on selling, customer service and personal development.

The Serious Side of Comedy
Mark Mayfield, CSP, CPAE
So where do you find funny stuff?  What’s a mis-direction?  How do you diagram a joke?  What’s a throw-away line?  Find out the answers to these questions and many more as seriously funny Mark Mayfield explores the SCIENCE of comedy.  The performance art of comedy is critical and is part of this breakout, but it still takes a back seat to the mechanics of comedy.  You won’t just hear a bunch of funny stories — you’ll learn what makes them funny, so you can craft your own.  You’ll learn secrets and techniques that great comics use and learn how to incorporate them into your programs.  This session is guaranteed to help you make your performances funnier. By attending this session, you will be able to: understand why humor works and when it doesn’t; find comedy in observational experience; and improve your comedy writing and performing skills.
Mark has been a professional speaker and comedian for over 30 years.  His philosophy is simple … say it with humor and people will take the message home.  It pretty simple what he does.  He talks about very serious stuff in a very funny way.

 From No Gigs to Keynoter: How to Explode Your Business Using Viral Marketing
Scott Stratten
Scott went from no bookings to full-fee keynotes in one week due to his viral marketing campaign almost a decade ago. The lessons he learned then are some of the most fundamental rules that speakers should heed. Word of mouth has been around since the dawn of time. People spread awesome stuff. The same applies for content for your speaking business. Why we spread things hasn’t changed, how we spread it has. This session will rip apart the common myths about viral marketing and social media and how your content can be the stuff of awesome. By attending this session, you will be able to: determine what types of video get spread, and which are a waste of bandwidth; know how we as speakers tend to stop the spread of our own content and how to fix it; choose the right social media tools from a sea of misused options.
Scott Stratten is the President of Un-Marketing. He is an expert in viral, social, and authentic marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a motivational speaker, he has been running his “UnAgency” for eight years which has become the place companies like PepsiCo, Adobe, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 90,000 people follow his daily rants on Twitter and was voted one of the top influencers on the site with over 200 million users.

Creating Extraordinary Experiences
Lisa Jimenez
Everyone can remember a defining moment that changed their life forever. As a speaker, you have the opportunity to do that. Instead of delivering a  presentation, you can create a life-changing experience. This gives you the power to touch, move and inspire your clients to a whole new level of learning–and a whole new level of living! And no one is better to teach you exactly how to do this than Lisa Jimenez. For more than 18 years she’s been dazzling her audiences with her special blend of information, insights and passion. Seven years ago she launched a new strategy to her speaking career with Mastermind Retreats. Since then, she’s conducted 11 retreats in exotic cities like Paris, Sydney, Prague, Bangkok, Florence and Bali. These week-long events are life-changing, mind-altering, conscious-raising experiences that radically transform her clients’ businesses and lives. In this program Lisa will be teaching you the formula she follows to create these experiences and access a whole new level of learning and succeeding for her clients. You’ll be in higher demand, be more fulfilled in your career, make more money, and have a positive impact on your clients’ professional and personal lives. By attending this session, you will be able to: create another income stream through a proven system of launching coaching programs, boot camps and week-long retreats; increase customer retention and client loyalty through life-changing  experiences and mind-altering activities; master your marketing plan through Lisa’s five-step system that helps you identify untapped avenues of income and expand your income potential.
For more than 18 years Lisa has been dazzling her audiences with her special blend of information, insights and passion. Seven years ago she launched a new strategy to her speaking career and with Mastermind Retreats. Since then, she’s conducted 11 retreats in exoctic cities like Paris, Sydney, Prague, Bangkok, Florence and Bali. These week-long events are life-changing, mind-altering, conscious-raising experiences that radically transform her clients’ businesses and lives. In this program Lisa will be teaching you the formula she follows to create these experiences and access a whole new level of learning and succeeding for her clients.

12:30pm – 2:00pm
Lunch

2:00pm – 3:30pm
Concurrent Sessions
Branding, Story Telling and Social Media for Speakers
Simon Mainwaring
For many social media is still a fad; misunderstood or ignored. Yet each day old business models fail and new leaders are born though social technology that connects people and what they care about.  So where do brands begin, what must they know and how can they profit from it?  And how does that apply to speakers, authors and consultants?
This program will examine the fundamentals of brand definition, core values and effective communication across social media platforms. It reveals the need for you to integrate purpose and profit if social media is to work for, rather than against you.  You’ll learn from some of the best practices and case studies of Fortune 500 brands to give companies the confidence and action steps to become the social technology leaders of tomorrow. By attending this session, you will be able to: define your brands to take advantage of the social business marketplace; further your branding and community building; leverage the latest in mobile, gaming and social technologies.
Simon is an award-winning branding consultant, respected author, influential blogger and international speaker. He is the founder of We First, a social branding consultancy committed to helping brands build communities, profit and positive impact. He is a member of the General Mills digital advisory board, the AdAge Power150, and the advisory board of the Center for Public Diplomacy at the USC Annenberg School. He is an expert blogger for Fast Company and contributes to The Huffington Post, Mashable, and GOOD Magazine. Simon’s first book, We First: How brands and consumers use social media to build a better world, lays out a new vision for a sustainable practice of capitalism, a new role for the private sector based on a partnership between brands and consumers connected by social media, and new thinking as to how we use the latest in social, mobile and gaming technology to scale positive social change.
Prior to starting We First, Simon was a Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy. He has received over 60 international creative awards at the Cannes Advertising Festival, the One Show (U.S.) and the British Design & Art Direction Awards, among others.

Turning Speaking Engagements Into Six-Figure Contracts to Better Serve Your Clients
Steven Gaffney
Steven Gaffney grew his business by over 30% last year in the worst economy in decades. How did he do it?  By implementing strategic, tactical tools and a thorough 12-step process. In this session, Steven will share specific techniques to raise your income level. What is even better, he will show you how to streamline this process so you can begin implementing the strategies immediately. Simply said, attend this seminar, implement what he shares and be prepared to have your best year ever! By attending this session, you will be able to: learn Steven’s proven 12-step sales process that produces results in any sales category; learn how to shift from selling your potential client to partnering with your potential client; convert any “soft topic” to a specific ROI for your potential client.
Steven is president of the Steven Gaffney Company, and a leading expert on honest, interpersonal communication, influence and leadership . Thousands of people credit, Steven’s speeches, seminars, TV, and radio appearances as well as his books and products with making immediate and lasting change in both their organizations as well as their personal lives.
Serving such a diverse clientele has enabled Steven to create and implement innovative, cross-discipline solutions to achieve maximum effect. His clients include Marriott, Lockheed Martin, Raytheon, BP, Citigroup, American Express, SAIC, Allstate Insurance, Blue Care Network, Texas Instruments, US Department of the Treasury, NASA, American Cancer Society, The US Navy, The US Marine Corp, among many others.

Influence; How Women’s Rising Economic Power Changes Everything
Maddy Dychtwald
Have you noticed that a growing percentage of your clients and audience members are now women? We have reached a tipping point where a critical mass of women, bolstered by education, comprises over half of the professional workforce.  Have you thought about what this means for your presentations? Have you considered how to attune your presentations to better reach women’s unique needs? Maddy paints a captivating picture of how women are becoming the biggest change agent of the decade. By attending this session, you will be able to: attune your presentations to better reach women’s unique needs; discover ways in which women are using their increased social and economic influence to transform our world for the better; and discover what women really want and key insights to help you touch their hearts and minds.
Maddy is a nationally recognized author, public speaker, marketing executive and entrepreneur. She’s spent 25 years deeply involved in exploring and forecasting demographic, lifestyle and consumer trends.  Maddy is the author of three books: her newest is INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better.  

Building a Global Practice: Speaking, Coaching and Consulting Internationally
Host: Randy Gage
Panelists: Brian Tracy, CPAE; Joachim De Posada, CSP; Barbara Glanz, CSP; Dan Poynter, CSP
Randy Gage leads a panel discussion on working internationally.  Randy has spoken in more than 50 countries and will be joined by some other road warriors to reveal how you build and handle international business.  You’ll learn what creates demand overseas, how to position yourself to get bookings, and  how to handle the logistics of working around the world.   

 The panel discussion will explore issues like how to:

• Create demand for your brand overseas;
• Work with interpreters;
• Integrate local culture and language;
• Handle time zone differences and avoid jet lag;
• Maximize frequent flier and hotel reward programs;
• Handle contracts and payments; and,
• Use technology to present some sessions from home.

Refreshment Break

 4:00pm – 5:30pm
Concurrent Sessions

Be Yourself, Everyone Else is Already Taken; Finding Your Authentic Voice for Influence and Impact
Mike Robbins, CSP
As speakers, we all want to have positive influence on the people we touch.  We focus on polishing our material, staying as up-to-date as we can with new ideas and technology, or being funny, smart and unique.  While these things are important, one of the most essential aspects of having true impact on our audiences and clients is our ability to be real, vulnerable and authentic in our work and on the platform. By attending this session, you will be able to: move past any fear or resistance you may have about being ourselves; deepen your capacity to engage and influence your audience in an authentic way; and find your authentic voice, deepen the impact of your work, and liberate yourself at the same time.
Mike is the author of Focus on the Good Stuff and Be Yourself, Everyone Else is Already Taken.  His clients include Google, Wells Fargo, Chevron, and the San Francisco Giants.  He’s been on ABC News, Oprah radio, and in Forbes. He’s a regular contributor to the Huffington Post. 

Have You Turned “Speaking” Into a Real Business?
Murray Smith
“Most speakers haven’t done that,” is the blunt opinion of business-building expert Murray Smith. Sending invoices, depositing checks and writing off your extra bedroom doesn’t mean you have a real business—to do that, you need to see opportunities differently. Through a combination of spontaneous live consultations with audience members and razor-sharp advice, you’ll be challenged to milk every last possibility from your speaking enterprise. How to build a business you can sell. How to attract more clients. Whatever your challenge, Murray will surface it and give you advice so weighty you’ll be charged extra for your luggage going home.
Murray has influenced over 50,000 small businesses around the world and built a dozen multi-million dollar businesses himself. That includes the legendary story of how he resurrected Indian Motorcycle from a 60 year bankruptcy turning it into the second largest US motorcycle manufacturer. Murray is the co-author of one of the best-selling business books of all time, The Answer, which is published in 27 languages and available in 100 countries.

The Organized Expert: Clarifying Your Message and Your Market to Maximize Your Influence
Julie Morgenstern
What does it take to become the go-to expert in your category? A combination of distinctive content, focused marketing and a super organized strategy. In this insightful presentation, New York Timesbest-selling author, speaker and media expert Julie Morgenstern shares the strategies she used to fuel the growth of her company from its humble roots in the corner of her bedroom to an internationally-renowned enterprise, serving individuals and companies in over 20 countries worldwide. The new value based economy has changed buying patterns—our clients are more selective than ever about where they invest their dollars, and they want to know they are getting the best. This session will teach you how to fortify the future of your business by building your credibility, increasing demand for your products and services, and best of all—generate the revenue you deserve! By attending this session, you will be able to: position yourself as an expert; target your core client base; cultivate relationships with the most powerful media platforms for your market; keep your message authentic and appealing; organize your time and content to maintain your competitive edge.
Julie Morgenstern, dubbed the “queen of putting people’s lives in order” by USA Today, is an organizing and time management expert, business productivity consultant and speaker. A New York Times bestselling author, Julie’s five books are timeless reference guides featuring techniques and observations culled from her 20+ years of experience as a consultant to individuals and companies. Julie is an internationally recognized expert quoted regularly in a wide variety of publications including The New York Times, The Wall Street Journal, Chicago Tribune, Health Magazine, Cosmopolitan, and Bottom Line Business, and who has made multiple appearances on The Oprah Winfrey Show, The Today Show, Good Morning America, and National Public Radio. 

Making Money in Your Jammies
Rebecca Morgan, CSP, CMC
The speaking business has shifted dramatically. How do you continue to make good income by redeploying your skills, talents and material? Learn to use teleseminars, webinars, blogs and your current intellectual property to make money in your jammies. Turn your IP into books, e-books, recordings, transcripts, e-learning, e-reports, e-booklets, bundled related products and ongoing revenue. This is a must-attend program for increasing your cash flow with your current IP. By attending this session, you will be able to:understand why “jammies” income is so important now because the speaking business has changed in the last few years; know why delivering your information virtually is critical and which types of teleseminars/webinars are right for your style and your target audience; and discover how you can create ongoing income from blogs, teleseminars/webinars.
In addition to being an international keynote speaker, trainer and consultant Rebecca is also an award-winning and money-making blogger. She regularly writes two blogs, produces podcasts, webinars and teleseminars. In 2009 she released 17 books  and revised two others. She’s created more than 400 audio products. Two of her 25 books have sold more than 200,000 copies each and are translated into 9 languages. Rebecca served 6 years on NSA’s national Board of Directors, including being Treasurer and was recently appointed to the Global Speakers Federation’s Leadership Council.

5:45pm – 6:30pm
Bureau Reception
By invitation only

NSA Prayer Group (Social Group)
Contact: Jan Dwyer Bang, CSP, MBA

FREE NIGHT
Visit one of Anaheim’s theme parks or enjoy a quiet (or not so quiet!) evening around town – either way, you have lots of options to choose from!

Tuesday, August 2

7:00am – 11:30am
Exhibits Open

7:00am – 4:30pm
NSA Bookstore Open

7:15am – 8:30am
Light Continental Breakfast

7:30am – 8:30am
NSA Town Hall Meeting
Curious about what’s going on at NSA? Got a question you would like to have answered by the NSA leadership? Want to raise a concern or make a comment about the future of NSA? Come to NSA’s town hall meeting, where you will be engaged in an informal conversation with incoming NSA president Laura Stack, MBA, CSP; NSA CEO Stacy Tetschner, CAE, and several NSA national board directors.

7:30am – 4:00pm
Registration Open

8:00am – 3:30pm
Global CSP Lounge
Also open to CSP Candidates
Connect with colleagues in the CSP Lounge, a special CSP-only room where you can network conduct business or simply rest your feet.

9:00am – 10:30am
General Session
Passion for the Platform…
Kyle Maynard
As professional speakers, we seek to speak and motivate others.  But what happens when the motivator needs the motivation?  Where do we then find the passion for the platform?
If you were unsuccessful in your first 35 speeches, would you have gone out for number 36?  If everyone told you what you wanted to do was impossible, would you still give it a shot? If you faced public ridicule and attack, would you give up on your dream?
Kyle Maynard faced obstacles more daunting than these.  He was born with a condition known as congenital amputation that has left him with arms that end at the elbows and legs that end near his knees.  Yet his dream was to become a wrestler, weightlifter and mixed martial artist.
Kyle lost his first 35 wrestling matches.  The Athletic Commission denied him a license to fight.  And when he finally got the right, his opponent called him a publicity-seeking freak show.  Yet Kyle went on to succeed in all of these endeavors, and became an inspiration to millions around the world.
When our other three keynoters began their careers, Kyle Maynard wasn’t even born yet!  Yet this rising star has quickly created a buzz in the profession, enthralling audiences with his spellbinding story.
But all this didn’t come without some serious challenges and doubt.  In this inspiring presentation, he’ll share the demons he had to conquer and the transformational experience that allowed him to recapture his passion for the platform.  You’re sure to find many lessons and analogies to your own career and what drives you to speak.
Kyle has appeared on Oprah, Larry King Live, 20/20, Good Morning America, and the CBS Early Show.   He has been featured as a cover story in USA Today, on HBO Real Sports, and the ESPN documentary, A Fighting Chance. His book, No Excuses, became a New York Times bestseller.

10:30am – 11:00am
Coffee Service

11:00 – 12:30pm
General Session
Master Class: Crafting a “Killer” Keynote
Hosted by Nido Qubein, CSP, CPAE
Panel: Lou Heckler, CSP, CPAE; Ken Dychtwald, PhD; Kyle Maynard, Glenna Salsbury, CSP, CPAE
So what separates an average keynote from a masterful one?  How do the world’s greatest speakers connect with audiences, touch their souls, and provide actionable content?  This is a Master Class like you have never seen before.  Dr. Nido Qubeinwill be interviewing the four keynoters from Influence ’11: Glenna Salsbury, Ken Dychtwald, Lou Heckler, and Kyle Maynard on how they prepared their keynotes for you!
Nido is probably one of less than 10 people in the world who could do justice to a session like this.  He is a CSP, Cavett Award winner, and the youngest person ever inducted in the NSA Speaker Hall of Fame.  Toastmasters International named him Top Business and Commerce Speaker and awarded him the Golden Gavel.  Moreover, he is a consummate platform professional and is in great demand speaking to business and professional groups around the world each year.  In addition, Nido is president of High Point University and sits on the boards of four national corporations.
Nido will ask probing questions, on how to master the stage and enthrall your audiences.  You’ll eavesdrop in as he chats with Glenna, Ken, Lou and Kyle – dissecting how they outline their talks, use stories, weave in humor and connect with the audience.  This is a powerful program you simply must see!

12:30pm – 1:30pm
Lunch

12:30pm – 1:30pm
Exhibits Open

2:00pm – 3:30pm
Concurrent Sessions
Lessons from 35 Years on the Front Lines; Maximizing Your Success as a Professional Speaker
Ken Dychtwald, PhD
In this presentation, Ken Dychtwald will share the most important lessons he has learned about maximizing audience impact and financial success as a public speaker, including: setting goals, finding mentors, creating promotional materials, blending substance and showmanship, AV techniques, client management for repeat business, working with bureaus, setting fees, diversifying your commercial opportunities, and reinvention. By attending this session, you will be able to:discover deep insights into the population shifts that are occurring and what they mean for you and your clients’ businesses; gain understanding on what types of products, services, marketing strategies and messages will be most impactful; and learn the role that you can play in helping people navigate the path to successful and healthy longevity.
Over the past 35+ years, Ken has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing, healthcare and workforce implications of the age wave.  He is a psychologist, gerontologist, documentary filmmaker, entrepreneur and best-selling author of 16 books on aging-related issues.

11 Keys to Market with Influence
David Newman
The economic tsunami came and went–now what? It’s time to reboot, recover and reignite your speaking business by maximizing your influence and impact. Gain footholds in new markets using new methods and new media to launch or re-launch your speaking career to its next level of success by following the marketing mantra, “Professional Speaker is a skill set, not a job description.” By attending this session, you will be able to: reignite your speaking career by building your thought leadership platform through offline and online influence channels, including social media; repackage, reposition, and repurpose all your existing assets into newly marketable and consistently branded speeches, seminars, keynotes, products and coaching programs; unlock a steady stream of new prospects, clients, buyers and audiences who are already seeking solutions to the pains, problems, heartaches and headaches that you’re brilliant at solving.
David is a marketing speaker and founder of Do It! Marketing, a marketing strategy and “done-for-you” services firm dedicated to making professional speakers successful. David serves as president of NSA Philadelphia for 2010-11 and was named “Member of the Year” in 2009.

Boost Speaking Sales Using Irresistible Offers
Lisa Sasevich
This session is for experts who love what they do but hate selling! Join Lisa and discover how to exponentially grow your speaking sales using irresistible offers, get massive results without being “salesy” and maximize your profits with no marketing budget! And most important, how to share the wealth of your wonderful and unique talents and receive wealth in return. It is a disservice to let interested consumers walk away without securing the benefit of your fabulous products or services. They came to buy from you. Give them what they need to say “YES!” By attending this session, you will learn simple, no-cost things you can do to instantly double or triple your sales during live presentations … big or small; three secrets to designing a truly irresistible offer, versus a bundle of fluff (yes, they can tell!); and the secret to inspiring someone to act now … without being pushy or “salesy!”
Recently honored as one of America’s Top Women Mentoring Leaders by WoW Magazine,Lisa Sasevich, “The Queen of Sales Conversion,” teaches experts who are making a difference how to get their message out and enjoy massive results without being “sales-y.” Lisa delivers high-impact, sales-closing strategies for turbo-charging entrepreneurs and business owners to great profits. After 20 years of winning top sales awards and training senior executives at companies like Pfizer and Hewlett-Packard, she left corporate America and put her skills to the test as an entrepreneur. In just a few short years, Lisa created a multimillion-dollar home-based business. Lisa is the undisputed experton how to make BIG money doing what you love!

Creating Wealth and Managing Money
Jim Rhode, CSP
Jim’s NSA 2002 presidential theme “Voicing Vision and Values” parallels with the professional awareness theme of this business strategy session. The easy part is developing and presenting great material–the hard part is marketing and managing profitably! Jim has more than 35 years of speaking experience and he will share secrets he learned and encourage you to “manage the bottom line.” By attending this session, you will be able to: establish your “optimum” fee; develop your annual activity planning schedule; and have a realistic understanding of the “ultimate bottom line.”
Jim is president of Rhode Presentations and Co-founder of SmartPractice^®, he has presented seminars and workshops on practice administration and professional marketing. From his years in industry as a long-range planner, Jim brings practice-building techniques and the motivation for timely implementation to the profession. His extensive business experience includes team building, financial analysis, operation streamlining and long-range planning.  He is a past president of NSA and was named Arizona Entrepreneur of the Year.

3:30pm – 4:00pm
Refreshment Break

4:00pm – 5:30pm
Concurrent Sessions

How to Turn Customers into Crusaders
Doc Hendley
Doc gives a motivational and inspiring presentation that retells the story of his journey from bartender and musician to accidental humanitarian. When we consider a problem as far-reaching as the global water crisis, we often question the impact that we have as an individual.  Doc’s life work and incredible story answers the question of how much impact one person can have.  By attending this session, you will be able to: do what we can with what we have; recognize the immense power of relationships to transcend perceived barriers; and Internalize the power of one to transform the impossible into the inevitable.
Doc Hendley, bartender, musician, founder and president of Wine To Water and Top 10 2009 CNN Hero, is an expert on the immense power of relationships to transcend perceived barriers.  Doc calls himself proof that anyone, even a tattooed keg-tapper, can cure what ails the world.

Building Your Platform: Getting People to Give a Damn about Your Message
Clint Greenleaf, CPA
How do you cut through the clutter to stand out in the marketplace?  And how do you write a book that has serious impact?  It’s not just your message, it’s you as messenger.  Clint will show you how to grab attention and create powerful results.  Clint has built one of the most successful independent book publishers in America and has done so by understanding the power of platform.  His firm, Greenleaf Book Group is an Inc 500 company that has worked on over one thousand titles, including multiple New York Times and Wall Street Journal bestsellers. This program will be part book publishing secrets, part book promoting secrets, and a large helping of business-building secrets. By attending this session, you will be able to: identify strengths and areas for improvement in their existing platform; direct platform development efforts based on basic learning styles and audience types; re-purpose or build off existing content to help spread the reach of their message.
Clint is the founder and CEO of Greenleaf Book Group. GBG, an Inc 500 Company, is a leading publisher and distributor with several New York Times and Wall Street Journal bestsellers. Clint (a CPA) sits on the University of Texas Libraries Board, blogs for Inc.com, and is a regular guest host on Fox Business Network. He sits on the AOL Small Business Board of Directors and has been featured in the Wall Street Journal, Inc magazine, Fox, CNN, MSBNC, Money magazine, Men’s Health, Forbes and Entrepreneur. Clint speaks about publishing and entrepreneurship across the country and internationally at conferences, seminars and schools.

Building Your Unique Brand
Dave McLurg
What is the true value of your speaking business? What is the value of your brand? Are you able to differentiate yourself from the competition, identify options to grow your business, iptimize opportunity to velocity and ensure income sustainability? Dave McLurg is the business acceleration expert who will unlock the keys to maximizing the value of your speaking business. Recognized as a brilliant business leader and strategist, his passion is to adapt lessons learned from growing some of the world’s most recognized brands to your speaking business success.
By attending this session, you will be able to: learn three immediately-actionable criteria to building a profitable brand and six elements to connect with your target customer; harness what is true to who you are, what will reasonate with your target customers and differentiate you from the competitors; identify the real-world key factors on which the industry competes; evaluate low- or no-cost opportunities for uncontested perceptual space; effectively align your brand on all touch points; understand and harness teh power of visual signals to automatically establish the desired brand perceptions; evaluate the real value of the speaking business from an investor’s perspective.
Dave McLurg’s international private equity firm has launched multiple game changing companies in today’s fastest growing industries such as data intelligence and healthcare. He also serves as chairman of SHR Perpetual Management, a 40-year-old brand strategy juggernaut whose client list includes BMW, Audi, Nike, General Mills and Fairmont Hotels. With Dave’s leadership, SHR positioned Volkswagen to earn more than $7 billion in new revenue. Dave is sought after as a dynamic business mind, advisor and speaker by some of the world’s most recognized executives, authors and companies.

Finding, Attracting, and Keeping Clients
Ford Saeks
Discover how to prospect, engage and build relationships in new ways that produce massive results… even if you’ve struggled in the past.  Ford has helped thousands of thought leaders, speakers, authors, and consultants, just like you, to grow their businesses. Starting from the idea stage through to generating profits, Ford’s unique talent with information marketing strategies make him a highly sought resource for those looking for the real deal in this business.  This session will be very interactive and action-packed with tons of innovative ideas that you can apply to make more money.  It’s not for the faint-of-heart.  Be prepared for straight-talk, real advice and no fluff… He won’t be singing Kumbaya, poisoning you with boring text-heavy PowerPoint or blowing smoke up your butt.  A professional speaker is someone who gets paid. If you want more people to spend money with you Ford will show you how to add more value and generate cash flow. By attending this session, you will be able to: get insights on improving your sales of products & services; enhance your website’s performance; know how to monetize your social media efforts; understand how you can benefit from an integrated marketing synergistic approach to your brand, messaging and target market.
Drawing from over 25 years of “Street-Smart” experience, Ford specializes in helping his clients increase performance… double, triple and even quadruple sales… and reach greater success in their business and personal lives.  An entrepreneur almost since birth, when he tried to sell tickets to his kindergarten class for recess, Ford is now positioned as one of America’s top marketing mentors.

5:30pm – 6:15pm
CPAE Speaker Hall of Fame Reception
By invitation only

6:15pm – 7:00pm
Reception

7:00pm – 10:00pm
Dinner and Closing General Session
CPAE and Cavett Awards
Hosted by: Steve Rizzo, CPAE and Mark Mayfield, CSP, CPAE
What happens when you combine Steve Rizzo’s wit and Mark Mayfield’s polish and style (OK–he has wit, too)? You get an evening to remember! No NSA event would be complete without paying tribute to some of teh greats in our association. Come join Steve and Mark as tehy honor five new CPAEs.
Then to cluminate the evening, one person will be awarded NSA’s highest honor, the Cavett Award. It is presented annually to the member whose accomplishments over the years have reflected outstanding respect, honor and admiration in the Associaotn and the speaking profession. This person’s actions–in terms of sharing, guiding and inspiring other members–most closely parallel the illustrious career of NSA founder Cavett Robert!

10:00pm – Midnight
Dancing
Coffee House