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Simon Mainwaring

Branding, Story Telling and Social Media for Speakers

For many social media is still a fad; misunderstood or ignored. Yet each day old business models fail and new leaders are born though social technology that connects people and what they care about.  So where do brands begin, what must they know and how can they profit from it?  And how does that apply to speakers, authors and consultants?

This program will examine the fundamentals of brand definition, core values and effective communication across social media platforms. It reveals the need for you to integrate purpose and profit if social media is to work for, rather than against you.  You’ll learn from some of the best practices and case studies of Fortune 500 brands to give companies the confidence and action steps to become the social technology leaders of tomorrow. By attending this session, you will be able to: define your brands to take advantage of the social business marketplace; further your branding and community building; leverage the latest in mobile, gaming and social technologies. 

Simon Mainwaring is an award-winning branding consultant, respected author, influential blogger and international speaker. He is the founder of We First, a social branding consultancy committed to helping brands build communities, profit and positive impact. He is a member of the General Mills digital advisory board, the AdAge Power150, and the advisory board of the Center for Public Diplomacy at the USC Annenberg School. He is an expert blogger for Fast Company and contributes to The Huffington Post, Mashable, and GOOD Magazine. Simon’s first book, We First: How brands and consumers use social media to build a better world, lays out a new vision for a sustainable practice of capitalism, a new role for the private sector based on a partnership between brands and consumers connected by social media, and new thinking as to how we use the latest in social, mobile and gaming technology to scale positive social change.
Prior to starting We First, Simon was a Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy. He has received over 60 international creative awards at the Cannes Advertising Festival, the One Show (U.S.) and the British Design & Art Direction Awards, among others.

Website: http://www.simonmainwaring.com

Twitter: @simonmainwaring